Making Gold Accessible
1. Piercers aren't just our clients, they are our compass
2. Treat our people like Gold 🖤
3. Don't take short cuts, do things the right way, do things ethically
Doing things the right way takes longer. It's also generally a lot harder and more expensive. But doing things the right way will ensure that:
A. We can have a long sustainable business.
B. We can protect ourselves from future competitors because we're setting a higher bar, and...
C. You want to be able to look in mirror and be able to enjoy the fruits of our labour.
4. Be hungry to learn
5. Don't just make money, make an impact
Elegance represents the aethetic goal of the brand. Junipurr strives for quality and beauty, for all unique individuals. Junipurr designs luxury, without the inflated price tag, making gold accessible to all.
Reimagining represents innovating both the front and back end of the business. Providing customers with the best possible experience before, during and after the buying process, in their interaction with us via social media, website, app, and customer support. Being a brand of the people, while also perfecting our wholesale strategy.
Utopian represents the atmosphere that will be aesthetically built within the brand, through its jewelry designs, art, curations, and marketing content. The fantasy world of Junipurr is a futuristic utopia, referencing timeless elements of beauty inspired by its community and by nature.
Community represents the collective nature of Junipurr. Being a transparent brand which puts its community at the forefront of its mission. Focusing on realness and authenticity, Junipurr puts passion and care into each product, knowing the faces and places behind each purchase.