1. Piercers aren't just our clients, they are our compass
So often people look at clients as just that - clients. We make stuff, they buy stuff. But there has to be a real effort on our part to improve the quality of life for a piercer. What does that mean? We're talking about every facet of the craft. The business of selling gold isn't only about the product. It's about accessibility, pricing, assisted marketing, better tools, helping them with their pain points, supporting each other, growing together, and the main thing is, we must worry about a piercer's business as much as we worry about our own. We think this will always be our best compass.
2. Treat our people like Gold 🖤
Gold isn't rare. Good people are. At the end of the day, we are all humans in this very crazy competitive world. If someone can dedicate 8 hours a day to help your cause, then it's only fair that you think about their cause and make sure they are taken care of.
3. Don't take short cuts, do things the right way, do things ethically
Doing things the right way takes longer. It's also generally a lot harder and more expensive. But doing things the right way will ensure that:
A. We can have a long sustainable business.
B. We can protect ourselves from future competitors because we're setting a higher bar, and...
C. You want to be able to look in mirror and be able to enjoy the fruits of our labour.
4. Be hungry to learn
We must stay hungry learning. The day we stop learning is probably the beginning of the end for us, and we've worked too hard to let that happen.
5. Don't just make money, make an impact
We started developing body jewelry because we couldn't get enough jewelry to keep our own piercing business viable. We're not going to forget that. Now that we have jewelry for ourselves, we want to make sure other piercers are going to be able to pay their bills and prosper too. In our opinion, there simply isn't enough choices for gold jewelry companies to sustain all the good piercers out there. So many want to use good jewelry but the wait times and supply chains have to be available. We want to be part of the solution to help make an impact and move the industry forward.
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